Australia: Tourism Australia

Australia: Tourism Australia

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia and encouraging Australians to travel domestically, both for leisure and business events.

Tourism Australia is active in around 30 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

The mission of Tourism Australia is to increase the economic benefits to Australia of tourism. To do this, it has implemented a new strategic approach – Tourism 2020 – aimed at growing overnight tourism expenditure to as much as $140 billion by the end of the decade. For more about Australia on MoniTourism, click here.


  • address: GPO Box 2721, Sydney NSW 1006
  • telephone: +61 2 9360 1111
  • website1


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