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Times Square

The Times Square Alliance, founded in 1992, works to improve and promote Times Square – cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century.

In addition to providing core neighborhood services with its Public Safety Officers and Sanitation Associates, the Times Square Alliance: promotes local businesses; encourages economic development and public improvements; and, co-coordinates numerous major events in Times Square, including the annual New Year’s Eve and Solstice in Times Square celebrations (among others). The Alliance’s district covers most of the territory from 40th Street to 53rd Street between 6th and 8th Avenues, as well as Restaurant Row (46th Street between 8th and 9th Avenue). The Alliance is a 501(c)3 not-for-profit organization, accepts tax-deductible contributions, and is governed by a large, voluntary Board of Directors.

Today, the mission of the Times Square Alliance is to promote the economic growth of the Times Square district. As such, the Times Square Alliance collects data on a large number of the district’s key indicators, including real estate/retail markets, pedestrian flows, and demographics. This data, which is summarized in annual and monthly reports, allows the Alliance to gain a better understanding of how Times Square is progressing as an economic center of New York City. Currently, they estimate that 39.2 million people visit Times Square each year, with 350,000 pedestrians entering the heart of Times Square each day and an average of 236,289 subway riders each day, representing over 86 million passengers per year.


  • address: 1560 Broadway, Suite 800, New York, NY 10036, USA
  • telephone: +1 (212) 768-1560
  • e-mail
  • website


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